Consumers and the Environment

Consumers today are better informed than ever about environmental issues. For marketers the question is less about absolutes – eco-warrior vs sceptic – and more about shades of green. Media owners, agencies and brands all need to understand the subtleties of public environmental engagement so that they can appeal appropriately to the different groups. New data from TGI includes a six-way segmentation of the British population based on their attitudes and behaviour in this area.