About

TGI enables:

Understanding of consumer attitudes, motivations, and behaviour
Comprehensive market segmentation
Accountability in marketing and communication strategies

Established in 1969, TGI sits at the very heart of the media industry, both in Great Britain and over 60 markets across the globe. What makes TGI such an indispensable tool for media owners, agencies and brand owners alike is the depth and breadth of what it reveals about consumer choices.

There are three key elements to this which together inform all principal parts of the marketing and planning mix, from initial target investigation to executing the final campaign. They are the Who, Why and How of consumer understanding.

For more about TGI and the Who, Why and How, please click here.

About Kantar Media

Established in more than 50 countries, the Kantar Media Group measures all media – print, radio, TV, Internet, social media, cinema and outdoor – worldwide, 24 hours a day, seven days a week, and offers a full range of insights, analyses and audience measurement services through its business units: TGI & Custom, Kantar Media Intelligence and Kantar Media Audiences.

Kantar Media draws upon its considerable industry expertise to provide media and marketing intelligence, including advertising expenditure monitoring, advertising monitoring, audience measurement, market influence analytics, online consumer behaviour tracking, news monitoring, sports sponsorship evaluation and more. Kantar Media companies track more than three million brands and provide vital market intelligence to 20,000 customers around the world.