Who, Why and How

• Who – All the consumer-centric insight agencies and media owners need. This includes metrics profiling everything from consumer demographics and geo-demographics, to brand loyalty/repertoire, volumetrics and  lifestage. The GB TGI covers over 4,000 brands across 500 product areas.

• Why – In an age when many businesses are overwhelmed with data telling them what consumers are up to, gaining an understanding of the reasons behind behaviour is, despite its crucial importance,  far more scarce. This is where TGI is immensely revealing, with several hundred attitude statements covering all aspects of day-to-day consumer life, as well as insight into motivation to purchase in specific sectors.

• How – TGI is a genuinely media neutral tool that measures all relevant above and below the line communications channels, vehicles and brands in great detail. This allows media owners to effectively promote their brands and agencies to find the most successful and efficient means to reach their target audiences. TGI is also a natural bridge to the industry currencies – used for profiling of the audience prior to its purchase.

All this in one single source study, conducted on an extremely robust representative sample of (for GB TGI) over 24,000 consumers each year.