Press planning and optimisation
Choices4 Press Optimisation is a sophisticated but easy-to-use programme enabling the user to build, compare and contrast press schedules based on a target’s demographic and behavioural characteristics.
The program allows the user to calculate quickly the coverage and frequency of any given press campaign. A comprehensive utility enables the construction of detailed cost files and the inclusion of buying-deals in best-schedule calculations.
Maximum efficiency is achieved through the use of genetic algorithms, which optimise plans against budget, reach and frequency criteria.
If you have any questions, or you require more information, please contact us:TGI Team
+44 (0)20 8433 4000