The news in recent months has been dominated by struggling high street retailers, turbulent markets and rising unemployment – but to what extent has this permeated consumer attitudes to personal finance?

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Researchers from across WPP, including representatives from Global TGI and our Chinese partners CNRS-TGI, have collaborated to produce a groundbreaking study into consumer behaviours in China.

The study delivers unique insights, data and remarkable photos revealing new and exciting opportunities for brand success in China. Read the rest of this entry »

For many of us the month of January is synonymous with a ‘de-tox’ of monastic proportions. After a bibulous festive period, a month of abstention is at least attempted by bloated consumers up and down the country. The practice has been highlighted this year by a report from the Commons Science and Technology Committee recommending that government responsible drinking guidelines be altered.

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One of the best ways to beat the January blues is to book a winter getaway. Latest insight from Kantar Media’s TGI survey reveals that 1.4 million adults take a holiday of at least five days in January. Given the time of year they are most likely to go on a skiing holiday or partake in other winter sports. They are also after some winter sun, being over twice as likely as the average holiday maker to embark on a sea cruise and three times as likely to holiday outside of Europe at this time of year.

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With New Years approaching many marketers will seek to profit from all the resolution making that goes on. One of the most common is to get in shape. Latest insight from Kantar Media’s TGI survey reveals that 14 million British adults aged 15+ say they do a lot to keep in shape. Despite being such a sizeable group, only 18% are members of a gym and only 28% use diet food and drink products. Although both solid figures, there is real scope for growth as these are the people who already have the motivation to get in shape and may well be influenced to act with the right message in the right place.

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Simultaneously surfing the web and being exposed to other media such as television or radio is the norm for many media multitaskers. Kantar Media’s TGI Net survey measures consumer internet usage and a whole host of online and offline activities enabling marketers to build a detailed picture of the most connected consumers.

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With the return of ‘I’m a Celebrity’ and the likes of ‘Strictly Come Dancing’ pulling in the Saturday night ratings, British fascination with celebrity culture is as fixed as ever. This is good news for marketers as putting a celeb behind a product can do wonders for sales. Stories on celebrities regularly make the headlines, as seen in the ongoing phone hacking saga which has brought debates over celebs and the media to the forefront of popular discussion.

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The ratings war is in full swing as a whole host of TV channels wield their blockbuster shows in the hope of boosting viewer numbers and advertising revenue in the run-up to the holiday season. Autumn hits such as Strictly Come Dancing, X Factor and I’m a Celebrity Get Me Out Of Here are undoubtedly the recurring successes of linear viewing, continually attracting record audiences at their time of broadcast. However, the proliferation of digital technologies in the household has allowed time-shifted viewing to impact more and more on consumer viewing.

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Mince pies have arrived on supermarket shelves, Starbucks’ cups have turned red and the Christmas Coca-Cola advert will soon be taking up its annual residence on TVs across the country. The festive season is upon us and now is the time marketers look to kick-start their efforts to entice both parents and children alike.

Latest insight from Kantar Media’s TGI survey reveals which parents are the most lucrative when it comes to the Christmas period.

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As the nights draw in, the online rush for Christmas presents intensifies with many consumers swapping the hustle and bustle of the high street in favour of the relative comfort of online armchair shopping. Retailers and marketers alike are closely monitoring online consumer behaviours in the lead-up to Christmas in the hope of improved spending patterns after lacklustre UK-wide sales figures so far in 2011. Kantar Media’s TGI study has been tracking consumer purchasing via the internet for many years, enabling marketers to target online shoppers effectively.

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