The activist group ‘Invisible Children’ set a world record earlier this year when their ‘Kony 2012′ video campaign went viral - it was viewed over 100 million times in less than a week. Despite the digital buzz, its call for young people to ‘make Kony famous’ on April 20^th did not materialise to the extent this initial interest would have suggested. Insight from Kantar Media’s latest Youth TGI survey reveals that Britain’s youngest consumers are a skittish bunch - marketers need to adapt quickly to engage them effectively.

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British consumers are addicted to texting almost as much as they are football – but social media may be a more efficient way of reaching them with marketing messages, suggests research from Kantar Media TGI in the UK. 

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With local and mayoral elections just round the corner, marketers and media owners across all platforms are analysing polling data, comment pieces and social media in an attempt to understand the political pulse of the nation.

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The problems of rising obesity and inactivity amongst Britain’s youth make regular headlines. Certainly, the problem seems to be continuing to head in the wrong direction, according to latest insight from Kantar Media’s Youth TGI survey. The recently released findings reveal an overall downward trend in British 7-19 year olds’ attitudes to sport: the proportion of those who prefer to be active in their leisure time has fallen by 7% in the last four years.

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The government are capitalising on this year’s London Olympics and Diamond Jubilee at present with a prominent ad campaign encouraging us Brits to stay on home soil this summer.

However, encouragingly for the economy, many of those best placed to be able to afford to travel abroad are already holidaying in Britain.

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The apparent ubiquity of social networking raises questions about the relevance of traditional news providers.  Even the most nimble publisher struggles to keep up with ‘citizen journalists’ on the ground, who can Tweet updates as they happen.

As newspaper publishers enter a new era, Kantar Media’s Global TGI believes newspapers have a key role to play in this changing landscape, but recognises that business models need to change to incorporate direct audience interaction.

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Print publications are arguably facing their most testing period in recent memory. Fluctuating circulation figures and the rise of free content available online may have threatened the place of magazines in the modern media mix, but insight from Kantar Media’s latest Youth TGI survey reveals that Britain’s youngest consumers are by no means prepared to give up on their favourite titles.

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Apple’s iPad has set the standard for the tablet market with its latest version raising the bar even higher. Latest insight from Kantar Media’s Premier TGI survey, of the most upmarket and affluent British adults, reveals 9% of such consumers own a tablet. Such a potent mix of affluence and early adoption makes these consumers extremely attractive to marketers.

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Kantar Media is delighted to announce a furtherexpansion in its Global TGI network of syndicated single-source studies with TNS Media, Belgium and their Brand Media Monitor (BMM) study. This brings the number of studies now included in the Global TGI network worldwide to 68.

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After the passing of Pancake Day a sizeable portion of the population will be abstaining from the sweet and sickly for the next 40 days. Chocoholics everywhere will be struggling with their inner demons over Lent as cocoa-withdrawal leaves a gaping hole in their day-to-day. Insight from Kantar Media’s TGI survey sheds light on the importance and scope of the chocolate-lovers market.

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