TGI GB is a continuous survey of consumer usage habits, lifestyles, media exposure and attitudes. Established in 1969, the survey provides accurate and independent marketing information on adults aged 15+.
TGI GB enables:
- Media evaluation, sales, and planning
- Awareness of market trends and dynamics
- Identification of opportunities for new and existing brand development
- Accurate description of target groups
- Improved marketing strategies and advertising campaigns
TGI GB is:
- Insightful and actionable
- Robust and representative of the population (total annual sample of 24,000 adults)
- Updated four times a year
- Single source and independent of vested interest
For a comprehensive survey coverage document, please contact us.
If you have any questions, or you require more information, please contact us:TGI Team
+44 (0)20 8433 4000