GB

TGI GB is a continuous survey of consumer usage habits, lifestyles, media exposure and attitudes. Established in 1969, the survey provides accurate and independent marketing information on adults aged 15+.

TGI GB enables:

• Media evaluation, sales, and planning
• Awareness of market trends and dynamics
• Identification of opportunities for new and existing brand development
• Accurate description of target groups
• Improved marketing strategies and advertising campaigns

TGI GB is:

• Insightful and actionable
• Robust and representative of the population (total annual sample of 24,000 adults)
• Updated four times a year
• Single source and independent of vested interest

For a comprehensive survey coverage document, please contact us.