Premier – upmarket adults in Britain

Established in 1987, Premier TGI is an annual survey of adults from the opinion-leading and high-spending A and B social grades providing detailed and exclusive information on luxury brands, consumer behaviour, media exposure and attitudes.

The Premier survey enables:

• Media evaluation, sales, and planning
• Awareness of market trends and dynamics
• Identification of opportunities for new and existing brand development
• 360-degree understanding of upmarket and business target groups
• Improved marketing strategies and advertising campaigns

For a comprehensive survey coverage document, please contact us.