TGI MobiLens – mobile media

TGI MobiLens is invaluable for integrating mobile media into marketing strategies and advertising campaigns. It enables media buyers and agencies to evaluate mobile as a medium alongside other media channels. Media owners can use the data to demonstrate how they can engage their clients’ target consumers.

TGI MobiLens enables:

• Mobile media evaluation, sales, and planning
• Understanding where mobile fits in the media mix
• Fine-tuning digital campaigns by knowing what mobile content is consumed
• Ensuring campaigns resonate with the target

One of the new additions to the latest wave of data is the measurement of mobile visits and downloads to a far greater number of brand websites across a variety of sectors (e.g. entertainment, search, community, news) than has previously been the case.