TGI Net Europa
TGI Net Europa informs pan-European media and marketing strategy by enabling a truly in-depth understanding of consumer internet behaviour across GB, France, Germany and Spain.
Launched in September 2008, with new data released twice a year, TGI Net Europa combines the full TGI Europa database with extensive detailed information on internet behaviour and attitudes. Key internet coverage includes:
E-commerce - what users are browsing for and buying on-line, how much they are spending, what they intend to buy online, on-line auctions, awareness and recency of visits for retail and travel sites. Rating of service when last bought online. Barriers to online shopping. Attitudes to e-commerce.
Recruitment - awareness and recency of visits to recruitment sites. Involvement with online job-seeking.
Banking - whether people bank online, who with, how they rate the service, barriers to banking online, financial products which people browse, arrange and intend to arrange online. Awareness of companies offering financial services online. Financial websites aware of and visited.
Websites - activities and genres of sites visited. Awareness and recency of visits for high-traffic sites (including brand sites, portals, targeted portals, search engines, newspapers and other media owners properties). Email and IM services and premium content. Social networking sites.
Advertising - how people discover sites. Attitudes to online advertising. Types of adverts that prompt site visits, offline purchases and online purchases.
Media Consumption - attitudes towards the internet, adoption and intended adoption of interactivity via mobiles, PDAs and TV. Offline media including press, TV and radio. Media diary.
Demographics - gender, age, social grade and region.
If you have any questions, or you require more information, please contact us:TGI Team
+44 (0)20 8433 4000