TGI Worldpanel

By combining household product purchase data with TGI’s consumer targeting metrics such as motivations, attitudes and media consumption, TGI Worldpanel allows brand owners, retailers, agencies and media owners to define targets in the same way and to talk each other’s language for the first time.

TGI Worldpanel provides an unprecedented level of insight to the media, marketing and FMCG industries by connecting Kantar Worldpanel’s scanned FMCG household purchase data with the broad consumer insight of the TGI survey. It has been created by fusing the Kantar Worldpanel sample of 25,000 to around 30,000 ‘main shoppers’ from the TGI sample.

By joining one of the leading insight tools for the media and marketing industries with one of the leading behavioural data sources for manufacturers and retailers, clients benefit from a unique breadth and depth of consumer understanding.

For more about TGI Worldpanel, please get in touch. See below for the benefits of TGI Worldpanel to both communications agencies and media owners (a brochure for each).