TGRs

TGRs – enhanced planning, buying and selling of TV airtime

Target Group Ratings (TGRs), the fusion of TV-audience measurement BARB and TGI, are an enhancement to the industry currency that enables the analysis of TV audiences by brand and product use rather than demographics alone.

TGRs enable users to:

• Create additional sales arguments
• Reduce budget and airtime wastage through efficient targeting
• Speak the language of the client marketing director in terms of target audience definitions